Taylor Rhoads | Creative Director

We partnered with a team of global content creators to unveil Xbox Game Pass’ new mobile game streaming service.

We crafted an ownable brand identity immediately recognizable as part of the hard-hitting gritty legacy of the Battlefield franchise.

A deep dive into generative imaging and the practical application of machine learning in professional creative workflows.

We reintroduced the world to Xbox Series S with this global integrated marketing campaign.

We made Xbox’s Instagram account disappear to cause chaos and hype for the launch of Gears 5.

We revealed the new Call of Duty with a cryptic, brute force, in-game Snapchat integration.

We developed a supporting cast within the Mortal Kombat universe to show fans who really makes the Kombat possible.

We redefined Xbox’s presence on social media with a new brand voice and creative strategy to build a massive, rabid fanbase.

We changed literally everything about the Sunkist brand to shift the nearly universal misperception that they are a sugary orange soda product.

We asked New Yorkers to WFH(awaii) to take their grind to the next level in this creative-driven earned media campaign.

We put Microsoft Surface in the hands of renowned street artists and turned them loose to create murals in 17 global cities.