Rebrand & Integrated Global Campaign
Client: Sunkist
Role: Associate Creative Director
It's quite a challenge to reintroduce the Sunkist brand (fresh citrus) to a millennial audience that may not know who they are, what they do, or in most cases, thinks Sunkist is actually orange soda. We developed an integrated campaign that was simple and earnest at its core. We showed audiences the moments we were a part of and how we've actually been growing right alongside them throughout all of life’s moments—from big to small and everything in between, whether they knew it or not, We Were There.
We Were There, Long-Form
Sunkist Rebrand Case Study
Then we launched a series of honest brand films honoring the legacy of generations of growers who have built a 125-year-old citrus co-op. These are about the human experience of growth, and for these down-to-earth growers, it goes far beyond the citrus. This is about the path they've chosen and the drive to be better tomorrow than they were today–it is a life’s calling that all comes back to the groves.
Here, long-form: