“WFH”
Client: Hawaii Visitors & Convention Bureau
Role: Associate Creative Director
In 2018, tourism from New York to Hawaii was lagging. Beyond that, our research found that New Yorkers were taking fewer vacations overall, with less than 50 percent of them using up their available vacation time. We needed a way to convince New Yorkers to leave the office and make Hawaii top-of-mind for their next vacation destination.
But, rather than try and convince proud New York workaholics to step away from their grind, we decided to let them know that Hawaii is the perfect muse to take their work to the next level.
Here’s how we did it:
