“Hack in Black”
Client: Activision
Role: Art Direction + Design
To announce Call of Duty: Black Ops 3, Activision wanted to target the millions of people still playing Black Ops 2. Our solution was to hit the fans right where they were — inside of the game itself. The results were explosive, with millions of engagements on Snapchat and widespread speculation on the teaser content, leading to the most talked about Call of Duty reveal ever.
Here’s how we did it:
Snapchat content
2016 American Advertising Awards Silver Winner | 2016 Cannes Bronze Lion Winner | 2016 Shorty Award Winner