EA + Dice came to us to support the launch of Battlefield Mobile — the gritty, adrenaline-fueled mobile game inspired by the mainline console + PC franchise. Leading multiple teams of creatives and strategists with unique areas of expertise, my role was to guide and orchestrate the development of BFM’s visual identity ahead of the global launch. And with Battlefield Mobile being a seasonal live service game, our work on the primary key art, brand guidelines and modular design system needed to not only establish a unique and recognizable identity for launch, but carry forward through each future seasonal update.

The result: an ownable, compelling brand aesthetic, including primary/seasonal key visuals, logos, secondary art, and app store icons — embodying the gritty and immediately recognizable soul of the Battlefield franchise.