#HereToPlay
Client: Xbox Game Pass
Role: Creative Director
For the global launch of Xbox’s Cloud Gaming service (an offering that lets fans play their favorite Xbox games from anywhere on their mobile devices), we partnered with influential photographers & content creators from around the world to hit the streets and capture photographs and video of the hardware in action. From London to Tokyo, New York to Sao Paolo, Los Angeles to Madrid–we briefed our influencer partners on the campaign goals/product strategy and turned them loose in their cities to shoot.
Over the course of six weeks, we worked with 18 content creators–intaking over 1000 photographs and over 10 hours of video. These visuals were distilled and curated into a versatile integrated global campaign rolled out across digital, OOH and social for the announce and general availability of Cloud Gaming with Xbox Game Pass in partnership with Samsung.
Cloud Gaming Launch Video, :90