About

I kickstarted my journey during the Bay Area startup frenzy of the late 00's, working as an Art Director and designer. In the early 2010's, I found my way into advertising and marketing agencies, where I've passionately served an array of Fortune 100 clients ever since.

As a seasoned strategic creative, I bring expertise in building brand identities, crafting global integrated campaigns, directing live-action spots, and establishing foundational creative strategy. I also understand the power of emerging media, and I am fluent working within the earned, influencer and social spaces.

In a leadership role, I am confident guiding multi-disciplinary teams of creatives and strategists to a unified vision.

Most recently, I’ve dedicated efforts to researching and developing deep learning diffusion models and generative imaging. From building custom AI models to establishing generative imaging pipelines and training creative teams on the use of this technology, I'm committed to being a part of shaping the future of creativity through innovation and expertise.

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Experience

 

VP, Creative + Strategy

PETROL, 2021–2023

 

Creative Director

Ayzenberg, 2018–2021

 
 

ACD, Art + Design

Edelman, 2015–2018

 
 
 

Art Director / Designer

Freelance & In-House, 2007–2014

Awards & Recognition

2021 Effie Awards, Bronze - Xbox, Power Your Dreams

2021 Effie Awards, Silver - Xbox, Break the Code

2021 Clio Awards, Silver - Xbox, Social Evolution

2020 Promax Game Awards, Silver - Gears 5

2020 Shorty Awards, Winner - Best in Games, Gears 5, Fractured

2016 Cannes Lions, Bronze, Call of Duty: Hack in Black

2016 One Show, Merit, Call of Duty: Hack in Black

2016 American Advertising Awards, Silver, Call of Duty: Hack in Black

2016 Shorty Awards, Winner, Call of Duty: Hack in Black

2016 American Advertising Awards, Gold, Beyond Kombat

2016 Game Marketing Awards, Gold, Beyond Kombat

Selected Press – The Drum, AdAge, ADWEEK, Digiday, Polygon, TechCrunch, Fast Company, Hypebeast, The Verge, Vice, VentureBeat, Complex, Mashable, Engadget, Little Black Book, PR Week.