About
I kickstarted my journey during the Bay Area startup frenzy of the late 00's, working as an Art Director and designer. In the early 2010's, I found my way into advertising and marketing agencies, where I've passionately served an array of Fortune 100 clients ever since.
As a seasoned strategic creative, I bring expertise in building brand identities, crafting global integrated campaigns, directing live-action spots, and establishing foundational creative strategy. I also understand the power of emerging media, and I am fluent working within the earned, influencer and social spaces.
In a leadership role, I am confident guiding multi-disciplinary teams of creatives and strategists to a unified vision.
Most recently, I’ve dedicated efforts to researching and developing deep learning diffusion models and generative imaging. From building custom AI models to establishing generative imaging pipelines and training creative teams on the use of this technology, I'm committed to being a part of shaping the future of creativity through innovation and expertise.
Experience
VP, Creative + Strategy
PETROL, 2021–2023
Creative Director
Ayzenberg, 2018–2021
ACD, Art + Design
Edelman, 2015–2018
Art Director / Designer
Freelance & In-House, 2007–2014
Awards & Recognition
2021 Effie Awards, Bronze - Xbox, Power Your Dreams
2021 Effie Awards, Silver - Xbox, Break the Code
2021 Clio Awards, Silver - Xbox, Social Evolution
2020 Promax Game Awards, Silver - Gears 5
2020 Shorty Awards, Winner - Best in Games, Gears 5, Fractured
2016 Cannes Lions, Bronze, Call of Duty: Hack in Black
2016 One Show, Merit, Call of Duty: Hack in Black
2016 American Advertising Awards, Silver, Call of Duty: Hack in Black
2016 Shorty Awards, Winner, Call of Duty: Hack in Black
2016 American Advertising Awards, Gold, Beyond Kombat
2016 Game Marketing Awards, Gold, Beyond Kombat
Selected Press – The Drum, AdAge, ADWEEK, Digiday, Polygon, TechCrunch, Fast Company, Hypebeast, The Verge, Vice, VentureBeat, Complex, Mashable, Engadget, Little Black Book, PR Week.