To announce Call of Duty: Black Ops 3, Activision wanted to target the millions of gamers still playing Black Ops 2. Our solution was to hit the fans right where they were — inside of the game itself. The results were explosive, with millions of engagements on Snapchat and widespread speculation on the teaser content, leading to the most talked about Call of Duty reveal ever.
Client: Activision Role: Design Agency: Edelman LA
*2016 Cannes Bronze Lion Winner *2016 American Advertising Awards Silver Winner *2016 Shorty Award Winner